1 - Culture of Care

Image Bearing


We could all look back at our work experience—from that first high school job, to our first salaried job, to the one that led us where we are today—and remember the leaders and organizations who cared for us and others well, and those who did not. What was the difference maker? How can we build our business in a way that cares more about people than the bottom line? Why is that important? In this 4-part course, Kevin Rains encourages business owners and leaders to build noble organizations through the care of customers, employees, and neighbors. 

Kevin Rains is the owner of Center City Collision and Precision Frame and Body in the Cincinnati, Ohio area. In thirteen years, Center City Collision grew 1000% percent through word of mouth, low-cost online marketing tactics, and a culture of care. He teaches and resources other auto body shop owners through his blog called Body Shop 2.0 and writes a monthly column for Fender Bender magazine. In this first session, Kevin explains what a noble business is and encourages us to pursue it ourselves.  


What kind of business are you in? What is your position in the company? How long has the company been in business and how has it grown and changed over time?
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What do you think makes your business noble? How so? In what ways do you seek to honor God through the company and your leadership in it?
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Kevin said that what makes a business noble or not is the culture and the way people are treated in and through the company. 

How would you describe the culture of your organization? What values drive that culture?
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Does the culture communicate care and respect for people? In what ways does the culture affect how people in and outside the company are treated?
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Genesis 1:26-27 (ESV)

26Then God said, “Let us make man in our image, after our likeness. And let them have dominion over the fish of the sea and over the birds of the heavens and over the livestock and over all the earth and over every creeping thing that creeps on the earth.”

27So God created man in his own image,

in the image of God he created him;

male and female he created them.

Scripture quotations marked (ESV) are from The Holy Bible, English Standard Version®, copyright © 2001 by Crossway Bibles, a publishing ministry of Good News Publishers. Used by permission. All rights reserved.



Kevin said that the biblical principle behind treating people with care and respect is that all people—Christian or not—bear the image of God and deserve to be treated as such. 

What would it look like for you to treat all people who interact with your company—from the janitor to the impossible customer—as image bearers of God? How could you help employees do the same?
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Noble businesses are caring businesses.They care for their customers, employees, neighbors, and the world because they know the business is about more than the bottom line. Business is an opportunity to love and provide for others, glorify God, and make the world a better place today than it was yesterday. Head to the next session to consider how you can better care for your customers.