Stick to Key Messages

When to Over Communicate

Sometimes employers can feel redundant iterating the same messages over and over. But there’s a reason to over communicate certain points to employees to keep them on track and united. Business and leadership expert Patrick Lencioni tells leaders what and when to over communicate.

Patrick Lencioni is the Founder and CEO of The Table Group. He speaks and writes about leadership and organizational health and consults to CEOs and their teams. Patrick is the author of 10 best-selling books including The Advantage: Why Organizational Health Trumps Everything Else in Business

Sometimes we think over communication can be too much. But Patrick said it serves purpose. Employers should communicate key messages to their employees so they know the company’s identity and goals. 

What messages do you regularly communicate to your employees? Why do you communicate them?
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Patrick emphasized that over communication isn’t about volume, but about key messages. Have you ever experienced someone who focused more on volume rather than key messages? If so, how did their communication make you feel? If not, how did their focus on key messages affect you?
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Patrick listed six questions you should constantly answer for your employees:

  • Why are we here?
  • How do we behave?
  • What do we do?
  • What makes us unique?
  • What’s most important?
  • Who needs to do what?

How would you answer each of these questions? How could you communicate your answers to your employees in a concise way?
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Which of these questions do you think your employees know the answer to? Which ones need to be answered?
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What modes of communication could you use to keep the answers to these questions on the minds of your employees? How could you remind them on a regular basis?
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What could you do to communicate key messages with your employees this week?
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To create a healthy work environment requires focused determination on the part of the leader. Remind your employees of their purpose as often as possible. Keep the mission at the forefront of your mind and communication so your teams know their goal.

To find out more about The Table Group, click here.  

You can find more teaching from Patrick Lencioni in the course Be a Curator of Corporate Culture.